Gong Alternative: 6 Best Options for Sales Teams 2026

By Owll Team · August 31, 2026 · 9 min read · Comparisons & Alternatives

A 15-person SaaS sales team at $1.2M ARR recently shared that their Gong bill was approaching $36,000 per year — before they’d closed a single enterprise deal. For teams that primarily need call recording, transcription, and AI summaries, that’s a steep price for features they may never use. If you’re in the same situation, this guide compares the six best Gong alternatives across pricing, core features, and fit for different team sizes.

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Quick Answer: Best Gong Alternatives at a Glance

• Best free option: Fathom (unlimited free recordings for individuals) or Owll (free tier with Zoom, Teams, Google Meet support)
• Best for SMB sales teams: Owll — affordable, supports audio file upload, multilingual, no seat minimums
• Best CRM integrations: Fireflies.ai (Salesforce, HubSpot, Pipedrive, and 40+ others)
• Best enterprise revenue intelligence: Clari Copilot — closest feature parity to Gong for large teams

In This Article

• Why Teams Look for a Gong Alternative
• Side-by-Side Comparison Table
• The 6 Best Gong Alternatives
• Our Pick
• How We Evaluated
• Frequently Asked Questions

Why Sales Teams Look for a Gong Alternative

Gong.io is a powerful revenue intelligence platform — built for enterprise sales operations that need deal forecasting, pipeline risk scoring, and methodology compliance at scale. But those capabilities come at a cost most teams can’t justify.

The three most common reasons teams switch:

• Price: Gong’s custom enterprise pricing typically runs $100–200 per user per month, with minimum seat counts. For a 10-person team, that’s $12,000–24,000 per year.
• Complexity: Full deployment requires CRM integration, admin configuration, and onboarding. Teams that just want transcripts and summaries get more tool than they need.
• Missing use cases: Gong doesn’t support audio file uploads, general (non-sales) meetings, or multilingual transcription at the same level as dedicated note-taking tools.

Side-by-Side Comparison Table

Pricing as of August 2026. ✅ = full support · ⚠️ = partial · ❌ = not available

The 6 Best Gong Alternatives

1. Owll — Best for SMB Sales Teams Needing Flexibility

Owll is an AI-powered meeting recorder and note-taker that automatically transcribes, summarizes, and extracts action items from calls on Zoom, Teams, and Google Meet. Unlike Gong, Owll also accepts uploaded audio files — useful for teams recording phone calls outside the main meeting platforms.

• AI transcription across Zoom, Microsoft Teams, and Google Meet
• Automatic meeting summaries and action item extraction
• Audio file upload for offline and phone call transcription
• Multilingual transcription support
• Free tier with no seat minimums

Pros:

• Free tier available — no enterprise contract required
• Audio file upload covers recordings from outside live meetings
• Simpler to deploy than Gong for teams of 5–50

Cons:

• Lacks Gong-style deal forecasting and pipeline risk scoring
• CRM integration is more basic compared to Fireflies or Clari
• Not purpose-built for enterprise RevOps workflows

Pricing: Free tier available. See owll.ai/pricing for current paid plans.

Best for: SMB and mid-market sales teams of 5–50 who need AI meeting notes without enterprise-level pricing or complexity.

2. Fireflies.ai — Best for CRM-Heavy Sales Teams

Fireflies.ai joins your calls as a bot, records and transcribes in real time, and syncs notes directly to Salesforce, HubSpot, Pipedrive, and 40+ other tools. Its conversation intelligence features include talk-time analytics and keyword tracking for sales coaching.

• Deep CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho, and more)
• Talk-time ratio and sentiment analysis
• Audio file import and processing
• Topic tracking and keyword alerts
• Team collaboration workspace with comment threading

Pros:

• Best-in-class CRM sync among affordable alternatives
• Free plan is genuinely usable for individual reps
• 40+ native integrations

Cons:

• Bot joins calls visibly — some prospects find this off-putting
• Storage limits on free plan can fill quickly for active sellers
• Conversation intelligence less deep than Gong or Clari at enterprise scale

Pricing: Free plan available. Pro ~$10/user/month. Business ~$19/user/month.

Best for: Sales teams that live in their CRM and need automated note-to-CRM pipelines. See our Fireflies alternatives guide for more context.

3. Otter.ai — Best for General Productivity Teams

Otter.ai is one of the earliest AI transcription tools and remains popular for real-time live captions and automated meeting summaries. It integrates with Zoom, Teams, and Google Meet, and is used broadly across sales, HR, and operations.

• Real-time live transcription during meetings
• Automated meeting summaries and highlights
• Speaker identification
• Team workspace with shared meeting library
• Otter AI Chat for querying meeting content

Pros:

• Strong real-time transcription accuracy in English
• Intuitive interface — minimal setup time
• Widely recognized brand with large user base

Cons:

• Limited multilingual support compared to Owll or tl;dv
• Sales-specific features (coaching, deal tracking) are minimal
• Free plan has relatively low monthly minute caps

Pricing: Free plan. Pro ~$17/user/month. Business ~$30/user/month.

Best for: Mixed teams (not purely sales) that need reliable English transcription and shared meeting archives.

4. tl;dv — Best for Sales Coaching via Video Clips

tl;dv (short for “too long; didn’t view”) focuses on making recorded meetings shareable and actionable through timestamped clips. Sales managers use it to capture winning call moments and share coaching examples with reps.

• Timestamped video highlights and shareable clips
• AI-generated call summaries and chapter markers
• CRM integration (Salesforce, HubSpot)
• Coaching playlists from multiple call recordings
• Multilingual transcription

Pros:

• Free plan is generous for individual reps
• Video clip sharing is uniquely strong for coaching workflows
• Easy to use without admin overhead

Cons:

• No audio file upload — live meeting recording only
• Revenue intelligence features are shallow compared to Gong
• Video storage can become a cost concern at scale

Pricing: Free plan available. Pro ~$20/user/month.

Best for: Sales managers who run coaching sessions using real call clips. Read our tl;dv alternatives guide if you’re evaluating this category.

5. Fathom — Best Free Option for Individual Reps

Fathom stands out as the most generous free plan in this category: unlimited call recordings and summaries at no cost for individual users. It integrates with Zoom, Teams, and Google Meet, and pushes call summaries to Salesforce and HubSpot automatically.

• Unlimited free recordings for individuals
• Automatic call summaries in structured formats (e.g., MEDDIC, SPICED)
• CRM push for call notes (Salesforce, HubSpot)
• Call highlight reel generation
• Team plan for shared libraries and analytics

Pros:

• Genuinely unlimited free recordings — no time caps
• Pre-built sales methodology templates (MEDDIC, SPICED, BANT)
• Fast CRM sync with minimal setup

Cons:

• No audio file upload for offline recordings
• Limited multilingual support on free tier
• Advanced team analytics require paid plan

Pricing: Free plan (unlimited). Team and Business plans available (see fathom.video for current pricing).

Best for: Individual AEs or SDRs who want zero-cost call recording with solid CRM integration. See our Fathom alternatives guide for comparison.

6. Clari Copilot — Best Enterprise Gong Alternative

Clari Copilot (formerly Wingman by Clari) is the closest feature-for-feature alternative to Gong for large revenue organizations. It combines call recording with real-time coaching cues, battlecard surfacing, and pipeline analytics built into the Clari revenue platform.

• Real-time coaching cues and battlecard surfacing during live calls
• Call recording, transcription, and AI summaries
• Pipeline inspection and deal risk signals
• CRM sync and activity logging
• Revenue intelligence tied to Clari’s broader forecasting platform

Pros:

• Closest to Gong in revenue intelligence depth
• Real-time in-call coaching — unique among alternatives
• Strong fit for teams already using Clari for forecasting

Cons:

• Custom enterprise pricing — not viable for small teams
• Requires broader Clari platform investment for full value
• Implementation is complex and sales-led

Pricing: Custom enterprise pricing. Contact Clari for a quote.

Best for: Enterprise sales organizations (100+ reps) that want Gong-level revenue intelligence with a different vendor.

Our Pick: Which Gong Alternative Should You Choose?

The right choice depends on your team size and primary use case:

• If you need free call recording right now → Fathom (unlimited free) or Owll (free tier, plus audio upload support)
• If you need CRM automation (Salesforce/HubSpot) → Fireflies.ai offers the deepest integrations at the lowest price
• If sales coaching via video clips is your priority → tl;dv is purpose-built for this workflow
• If you record calls outside of Zoom/Teams/Meet → Owll is the only option here with full audio file upload
• If your team is 100+ reps and you need deal forecasting → Clari Copilot is the logical step up from Gong
• If you want simple, multilingual AI notes without sales complexity → Owll covers Zoom, Teams, Google Meet, and uploaded audio in one tool

For most SMB and mid-market sales teams searching for a Gong alternative, Owll hits the right balance: AI meeting notes across all major platforms, audio file support, multilingual capability, and a free tier — without a six-figure annual contract.

Try Owll free — start recording and transcribing your sales calls today. Get started at owll.ai →

How We Evaluated

We assessed each tool across four dimensions: pricing transparency, core transcription quality, sales-specific features (CRM sync, coaching tools, deal analytics), and ease of deployment for teams of under 100 seats. Tools with custom enterprise-only pricing were included where they represent a genuine step down in complexity from Gong.

Pricing data is sourced from each vendor’s public pricing pages as of August 2026. Feature availability is based on published documentation.

Frequently Asked Questions

What is the best free alternative to Gong?

Fathom offers an unlimited free plan for individual users with automatic meeting summaries and highlights. Owll also provides a free tier with AI transcription and notes across Zoom, Teams, and Google Meet — with no enterprise seat minimums required.

Is Owll a good Gong alternative for small sales teams?

Owll is well-suited for sales teams of 5–50 who need AI meeting recording and transcription without Gong’s enterprise pricing. Owll supports Zoom, Teams, and Google Meet, and includes audio file upload for recorded calls — a feature Gong does not offer.

How much does Gong cost compared to alternatives?

Gong uses custom enterprise pricing, typically starting around $100–200 per user per month with minimum seat requirements. Alternatives like Fireflies.ai (Pro ~$10/user/month), tl;dv (Pro ~$20/user/month), and Owll (free tier available) are significantly more affordable for smaller teams.

Can I get AI meeting summaries without Gong?

Yes — tools like Owll, Fireflies.ai, Otter.ai, and Fathom all generate AI meeting summaries and action items automatically after every call. Most offer free plans or low-cost tiers with no enterprise contract required.

What features does Gong have that alternatives lack?

Gong’s main differentiators are deep revenue intelligence: deal risk scoring, pipeline forecasting, and sales methodology enforcement at scale. These features are built for large enterprise RevOps teams. Most alternatives focus on transcription, summaries, and action items rather than predictive revenue analytics.

Related Posts

• Sales Call Recording: Best Practices and Tools in 2026
• Best AI Meeting Recorder for Sales Teams
• Best AI Meeting Recorders Compared

Ready to cut your meeting tool costs? Owll’s free tier covers Zoom, Teams, and Google Meet — with automatic transcription, summaries, and action items included. Start free at owll.ai or compare plans →